Could you be doing more to change customer behavior and drive your brand?
Beliefs shape behavior
Auto-pilot defaults shape it too.
We activate behavior change beyond messaging.
We use behavioral science to identify and redesign the defaults that shape everyday behaviors.
SilboSpark is a healthcare behavioral strategy and activation consultancy.
Illustrative Examples
Real world behaviors we help move
Parity perception among pediatric asthma biologics driving inconsistent brand choice.
Complex dosing requirements creating friction in everyday patient routines.
Quality of life impact not systematically surfaced in patient-clinician conversations.
“Good enough” outcomes become resistant to change.
Our Process
Use existing research to surface the defaults sustaining the current behavior — and the drivers beneath them.
Translate those insights into precise, behaviorally grounded interventions.
Build and refine the activation tools that operationalize the intervention.
When teams bring us in
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Protect peak-year revenue.
Avoid stalled launches due to workflow friction.
Build habits before competitors establish default status.
Prevent early adoption drop-off.
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Unlock stalled growth curves.
Re-accelerate plateaued brands.
Diagnose unexplained script stagnation.
Improve field ROI without increasing spend.
Conference & Thought Leadership
American Academy of Dermatology Innovation Academy (July 2025)
Presented scientific poster on integrating psychodermatologic tools into routine dermatology practice to better surface quality-of-life burden and support timely treatment escalation.