Ranjeet (RJ) Ahluwalia Founder/Managing Director

Across two decades in genetic research, healthcare marketing, and advertising, RJ saw the same pattern repeatedly.

Brands invest heavily in research, strategy, and activation. Insight is abundant. In today’s environment, data and AI can generate ideas at speed.

But precision is rarer.

The constraint is no longer ideas — it is identifying the few salient defaults inside real-world practice that actually sustain behavior.

SilboSpark was created to work at that layer, translating behavioral understanding into focused, deployable interventions that move outcomes without unnecessary complexity.

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We design each engagement around the behavioral and activation expertise required. Our networked structure ensures depth, agility, and disciplined execution.

Our experience and expertise spans a multitude of disease categories, including rare diseases, cardio metabolic, oncology, neurology, respiratory, immunology, allergy, psychiatry, medical devices/therapeutics and more.

Below is a selection of our global experts.

  • Brett Saunders

    MARKETING STRATEGY

  • Ciara Beaumont-Wood

    BEHAVIORAL SCIENCE

  • Maxwell Stanley

    BEHAVIORAL SCIENCE

  • Juliet Hodges

    BEHAVIORAL SCIENCE

Our Values

Patience

Good work takes discipline and time.

Group > Individual

Any single person can’t solve like the group can.

Open mindedness

Getting to EXCEPTIONAL solutions takes an adventurous outlook.

Precision starts with a conversation

If you’re working to shift a specific behavior, we’d welcome the discussion.

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